Consumer Generalization of Nutrient Content Claims in Advertising
Year of publication: |
1998
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Authors: | Andrews, J.Craig ; Netemeyer, Richard G. ; Burton, Scot |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 62.1998, 4, p. 62-75
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