Consumer imagination in marketing: a theoretical framework
Year of publication: |
2017
|
---|---|
Authors: | Philips, Barbara J. |
Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 11/12, p. 2138-2155
|
Publisher: |
Emerald Publishing Limited |
Subject: | Daydreams | Experience-taking | Imagination | Mental simulation | Narrative transportation | Self-referencing |
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