Consumer information strategies : new advertising and media research
Rita M°artenson
| Year of publication: |
1987
|
|---|---|
| Authors: | M°artenson, Rita |
| Publisher: |
Lund [u.a.] : Studentlitteratur [u.a.] |
| Subject: | Werbewirkung | Advertising effects | Theorie | Theory | USA | United States |
| Extent: | 142 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Übersichtsarbeit ; Systematic review |
| Language: | English |
| Notes: | Literaturverz. S. 122 - 136 |
| ISBN: | 91-44-45111-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000717776