Consumer innovators: The key to new product success
Year of publication: |
1967
|
---|---|
Authors: | Robertson, Thomas S. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 10.1967, 2, p. 23-30
|
Subject: | Innovation |
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