Consumer Insights : der Stoff, aus dem Konsumträume sind
Year of publication: |
2011
|
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Authors: | Baumann, Stefan |
Published in: |
Brand Planning : starke Strategien für Marken und Kampagnen. - Stuttgart : Schäffer-Poeschel, ISBN 978-3-7910-3115-6. - 2011, p. 27-45
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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