Consumer integration into innovation processes : a new approach for creating and enhancing innovations for the base of the pyramid?
Year of publication: |
2008
|
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Authors: | Krämer, Aline ; Belz, Frank |
Published in: |
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor. - Sheffield : Greenleaf Publ., ISBN 978-1-906093-11-2. - 2008, p. 214-241
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Subject: | Innovation | Kundenintegration | Customer integration | Niedrigeinkommen | Low income | Welt | World |
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