Consumer life styles and market segmentation
Year of publication: |
1977
|
---|---|
Authors: | Berkman, Harold W. ; Gilson, Christopher C. |
Published in: |
Marketing update : dynamic marketing readings. - Dubuque/Iowa: Kendall Hunt. - 1977, p. 30-41
|
Subject: | Verbraucher | Lebenshaltung | Absatzpolitik | Vereinigte Staaten |
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