Consumer market beliefs : a review of the literature and an agenda for future research
Year of publication: |
2009
|
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Authors: | Duncan, Calvin P. |
Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 233-247
|
Subject: | Konsumentenverhalten | Consumer behaviour | Information | Wahrnehmung | Perception | Marktforschung | Market research |
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