Consumer perceived brand innovativeness
Year of publication: |
2015
|
---|---|
Authors: | Shams, Rahil ; Alpert, Frank ; Brown, Mark |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 9/10, p. 1589-1615
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Scale development | Brand innovativeness | Brand concept map | Consumer perceived brand innovativeness |
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