Consumer perceived risk: conceptualisations and models
Year of publication: |
1999
|
---|---|
Authors: | Mitchell, Vincent‐Wayne |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 1/2, p. 163-195
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Consumer’s risk | Marketing strategy | Models | Perceptions | Risk |
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