Consumer perceptions and purchase behavior toward imperfect fruits and vegetables in an immersive virtual reality grocery store
Year of publication: |
2019
|
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Authors: | Lombart, Cindy ; Millan, Elena ; Normand, Jean-Marie ; Verhulst, Adrien ; Labbé-Pinlon, Blandine ; Moreau, Guillaume |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 48.2019, p. 28-40
|
Subject: | Consumer perceptions | Purchase behavior | Imperfect fruits and vegetables | Food waste | Virtual reality grocery store | Immersive VR shopping experience | Experimental design | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Gemüse | Vegetables | Obst | Fruit |
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