Consumer perceptions of 100 % pure olive oil : implications for marketing
Year of publication: |
January-June 2016
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Authors: | Stanton, John L. ; Salnikova, Ekaterina |
Published in: |
International journal of food and beverage manufacturing and business models : an official publication of the Information Resources Management Association. - Hershey, PA : IGI Publishing, ISSN 2379-7509, ZDB-ID 2852917-0. - Vol. 1.2016, 1, p. 40-47
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Subject: | Consumer Perceptions | Olive Oil | Konsumentenverhalten | Consumer behaviour | Olivenöl | Olive oil | Wahrnehmung | Perception |
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