Consumer perceptions of brand architecture in financial services
Year of publication: |
2010
|
---|---|
Authors: | Devlin, James F. ; McKechnie, Sally |
Published in: |
Brand management ; Vol. 3. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 53-67
|
Subject: | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services | Markenführung | Brand management | Markenimage | Brand image |
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