Consumer perceptions of mentioned product and brand attributes in magazine advertising
Year of publication: |
1999
|
---|---|
Authors: | Puth, Gustav ; Mostert, Pierre ; Ewing, Michael |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 8.1999, 1, p. 38-50
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Brands | Consumer attitudes | Consumer marketing | Marketing communications | Perceptions |
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