Consumer perceptions of monetary and non-monetary introductory promotions for new products
Year of publication: |
2012
|
---|---|
Authors: | Lowe, Ben ; Barnes, Bradley R. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 5/6, p. 629-651
|
Subject: | Verkaufsförderung | Sales promotion | Produktentwicklung | New product development | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour |
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