Consumer preferences of store brands : role of prior experiences and value consciousness
Year of publication: |
2009
|
---|---|
Authors: | Kara, Ali ; Rojas-Méndez, José I. ; Kucukemiroglu, Orsay ; Harcar, Talha |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 2, p. 127-137
|
Subject: | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
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