Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude
Year of publication: |
2002
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Authors: | Moon, B.J. ; Jain, S.C. |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 11.2002, 2, p. 117-138
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