Consumer profiles in e-commerce : how companies form identities
Year of publication: |
2011
|
---|---|
Authors: | Greis, Andreas |
Published in: |
Business ethics and the electronic economy. - Berlin [u.a.] : Springer, ISBN 978-3-642-06055-7. - 2011, p. 77-85
|
Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Individualismus | Individualism | Lebensstil | Lifestyle |
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