Consumer promotions in service marketing
Year of publication: |
1983
|
---|---|
Authors: | Lovelock, Christopher H. ; Quelch, John A. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 26.1983, 3, p. 66-75
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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