Consumer Reactions to CSR: A Brazilian Perspective
Year of publication: |
2010
|
---|---|
Authors: | Carvalho, Sergio ; Sen, Sankar ; Mota, Márcio Oliveira ; Lima, Renata |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 91.2010, 2, p. 291-310
|
Publisher: |
Springer |
Subject: | corporate social responsibility (CSR) | price fairness | personal satisfaction | purchasing power |
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