Consumer reactions to direct brand comparisons in advertisements
Linda Lorraine Golden
| Year of publication: |
1975
|
|---|---|
| Authors: | Golden, Linda Lorraine |
| Subject: | Markenartikel | Werbung | Verbraucher | Vereinigte Staaten |
| Extent: | X, 191 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | The University of Florida, Diss. 1975 |
| Notes: | Bibliogr. S. 188-190 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002462653