Consumer response to and choice of customized versus standardized systems
Year of publication: |
2009
|
---|---|
Authors: | Bharadwaj, Neeraj ; Walker Reczek, Rebecca ; Hofstede, Frenkel ter |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 3, p. 216-227
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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