Consumer response toward apparel products in advertisements containing environmental claims
by Hye-Shin Kim
| Year of publication: |
1995
|
|---|---|
| Authors: | Kim, Hye-Shin |
| Subject: | Kleidung | Umweltverträgliches Produkt | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 252 S.: Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Ames, Iowa, State Univ., Diss., 1995 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004760270