Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Year of publication: |
July-December 2017
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Authors: | Kaynak, Erdener ; Kara, Ali ; AlSaleh, Dhoha A. |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 26.2017, 3/4, p. 106-127
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Subject: | Social media advertisement | high-context culture | Turkey | Kuwait | social networking | strategic marketing decisions | Social Web | Social web | Online-Marketing | Internet marketing | Türkei | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Soziales Netzwerk | Social network | Vertrauen | Confidence |
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