Consumer responses to brand deletion
Year of publication: |
March 2018
|
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Authors: | Mishra, Anubhav A. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 2, p. 160-170
|
Subject: | Brand deletion | Brand portfolio management | Organizational performance | Corporate reputation | Brand love | Nostalgia intensity | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Firmenimage | Markenartikel | Brand |
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