Consumer responses to environmental advertising in China
Year of publication: |
2004
|
---|---|
Authors: | Chan, Ricky Y.K. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 22.2004, 4, p. 427-437
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumers | Communications | Advertising | Environmental management | China |
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