Consumer Risk Perception in the UK Wine Market
Year of publication: |
1988
|
---|---|
Authors: | Mitchell, Vincent‐Wayne ; Greatorex, Mike |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 22.1988, 9, p. 5-15
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing Management | Marketing Mix | United Kingdom | Wine Industry |
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