Consumer's expectations from mobile CRM services: a banking context
Year of publication: |
2011
|
---|---|
Authors: | Sangle, Purnima S. ; Awasthi, Preety |
Published in: |
Business Process Management Journal. - Emerald Group Publishing Limited, ISSN 1758-4116, ZDB-ID 2014421-0. - Vol. 17.2011, 6, p. 898-918
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | India | Banking | Customer relationship management | Consumer behaviour | Mobile technology | Mobile CRM | Perceived utility value | Exploratory factor analysis | Consumer's perspective |
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