Consumer's perceptions of product bundles : a general model and empirical tests
by Judy Harris
| Year of publication: |
1997 ; [Mikrofiche-Ausg.]
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|---|---|
| Authors: | Harris, Judy |
| Subject: | Verbundangebot | Verbraucherverhalten |
| Extent: | XI, 128 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Houston, Tex., Univ. of Houston, Diss., 1997 |
| Notes: | Mikrofiche-Ausg.: Ann Arbor, MI : UMI, 1998. 2 Mikrofiches |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004377102