Consumer's response to conditional promotions in retailing : an empirical inquiry
Year of publication: |
2022
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Authors: | Nigam, Achint ; Dewani, Prem Prakash ; Behl, Abhishek ; Pereira, Vijay |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 751-763
|
Subject: | Conditional promotion | Goal gradient hypothesis | Hedonic | Impulse buying | Pain of paying | Utilitarian | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Schätzung | Estimation |
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