Consumer savvy: conceptualisation and measurement
Year of publication: |
2007
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Authors: | Macdonald, Emma ; Uncles, Mark |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 5, p. 497-518
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