Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration
Year of publication: |
2017
|
---|---|
Authors: | Wang, Chen-Ya ; Lin, Yi-Chun ; Chang, Hsia-Ching ; Chou, Seng-cho T. |
Published in: |
International Journal of Online Marketing (IJOM). - IGI Global, ISSN 2156-1745, ZDB-ID 2698406-4. - Vol. 7.2017, 3 (01.07.), p. 1-19
|
Publisher: |
IGI Global |
Subject: | Coupon Information-Sharing | Marketing Strategy | Sentiment | Social Network Services | Twitter |
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