Consumer socialization and the role of branding in hazardous adolescent drinking
Year of publication: |
December 2015
|
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Authors: | Harris, Fiona ; Gordon, Ross ; MacKintosh, Anne Marie ; Hastings, Gerard |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 12, p. 1175-1190
|
Subject: | Schottland | Scotland | Alkoholisches Getränk | Alcoholic beverage | Markenführung | Brand management | Jugendliche | Youth | Alkoholkonsum | Alcohol consumption |
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