Consumer transformation through volunteer service experiences
Year of publication: |
November-December 2015
|
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Authors: | Mulder, Mark R. ; Rapp, Justine M. ; Hamby, Anne ; Weaver, Todd |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 35.2015, 15/16, p. 865-882
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Subject: | transformative services research | charities | co-creation | value creation | volunteer | Ehrenamtliche Arbeit | Voluntary work | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Nonprofit-Organisation | Nonprofit organization | Dienstleistungssektor | Service industry | Kundenintegration | Customer integration | Organisatorischer Wandel | Organizational change |
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