Consumer trust in 3D virtual worlds and its impact on real world purchase intention
Year of publication: |
2015
|
---|---|
Authors: | Yan, Peng ; Ke, Dan |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 6.2015, 4, p. 381-400
|
Subject: | Purchase intention | Authenticity | 3D virtual world | Media richness theory | Social presence theory | Trustworthiness | Vertrauen | Confidence | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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