Consumer uncertainty and purchase decision reversals : theory and evidence
Year of publication: |
2015
|
---|---|
Authors: | Shulman, Jeffrey D. ; Cunha, Marcus ; Saint Clair, Julian K. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 4, p. 590-605
|
Subject: | decision reversal | product returns | service cancellations | reference-dependence | Risiko | Risk | Dienstleistung | Services | Entscheidung | Decision | Theorie | Theory | Kaufentscheidung | Purchase decision |
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