Consumer value in complemetary and alternative medicine (CAM) health care services
Year of publication: |
2014
|
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Authors: | Dodds, Sarah ; Bulmer, Sandy ; Murphy, Andrew |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 3, p. 218-229
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Subject: | Consumer value | Value | Complementary and alternative medicine | CAM consumers | Health care services | Konsumentenverhalten | Consumer behaviour | Gesundheitsversorgung | Health care | Gesundheitswesen | Health care system |
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