Consumer values versus perceived product attributes : relationships among items from the MVS, PRS, and PERVAL scales
Year of publication: |
2011
|
---|---|
Authors: | Lee, Donghun ; Trail, Galen T. ; Kwon, Hyungil H. ; Anderson, Dean F. |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 14.2011, 1, p. 89-101
|
Subject: | Konsumentenverhalten | Consumer behaviour |
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