Consumer well-being : effects of subgoal failures and goal importance
Year of publication: |
2014
|
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Authors: | Devezer, Berna ; Sprott, David E. ; Spangenberg, Eric R. ; Czellar, Sandor |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 2, p. 118-134
|
Subject: | transformative consumer research | goal hierarchy | failure | consumer well-being | goal commitment | Konsumentenverhalten | Consumer behaviour | Hierarchie | Hierarchy |
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