Consumerism and Marketing Management's Responsibility
Year of publication: |
1987
|
---|---|
Authors: | Nicoulaud, Brigitte M. M. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 21.1987, 3, p. 7-16
|
Publisher: |
MCB UP Ltd |
Subject: | Consumerism | Consumer Protection | Marketing Management |
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