Consumers at work, or curiosity at play? : revisiting the prosumption/value cocreation debate with smartphones and two-dimensional bar codes
Year of publication: |
June 2015
|
---|---|
Authors: | Cochoy, Franck |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 2, p. 133-153
|
Subject: | Coproduction | cocreation | consumer work | two-dimensional bar codes | curiosity | self-marketing | Konsumentenverhalten | Consumer behaviour |
-
Dong, Beibei, (2016)
-
Customer participation in services : domain, scope, and boundaries
Dong, Beibei, (2017)
-
Social labour : exploring work in consumption
Anderson, Stephanie, (2016)
- More ...
-
Cochoy, Franck, (2013)
-
Critique sociale, illusion et gestion : le cas de la Responsabilité Sociale des Entreprises
Cochoy, Franck, (2009)
-
Special issue: Performativity, economics and politics
Cochoy, Franck, (2010)
- More ...