Consumers' attitudes toward advertising by medical professionals
Year of publication: |
2013
|
---|---|
Authors: | Chan, Kara ; Tsang, Lennon ; Leung, Vivienne |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 30.2013, 4, p. 328-334
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Health services | Survey | China | Hong Kong | Medical advertising | Attitudes | Consumer behaviour | Medical personnel |
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