Consumers′ Attitudes towards Marketing Practices, Consumerism and Government Regulations: Cross‐national Perspectives
Year of publication: |
1990
|
---|---|
Authors: | Rajan Varadarajan, P. ; Thirunarayana, P.N. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 24.1990, 6, p. 6-23
|
Publisher: |
MCB UP Ltd |
Subject: | India | Regulations | Consumer attitudes | Surveys | Marketing | Developing countries |
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