Consumers’ Brand Preference of Laptop in Kathmandu, Nepal

The study focuses on the analysis of consumer’s brand preference for laptop. The study carefully examined its set objectives with the adaptation of a suitable methodology. The purpose of the study is to identify the factors those are important to people while purchasing particular brand of laptop. It could be factors like brand image, price, features, configuration, convenience of service, audio quality, video quality, brand name, etc. It will also help us to know the extent to which the customers are involved in brand searching, analyzing its attributes, brand choice, etc. The supply company will use this research to develop the preference of their consumer which ensures effective sales of laptop satisfying their customer of the valley. This will be significant for market research company and new sales professional to deal based on customer needs. Then, marketer can focus according to choice, perception and preference of buyers