Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country
Year of publication: |
2000
|
---|---|
Authors: | Kaynak, Erdener ; Kucukemiroglu, Orsay ; Hyder, Akmal S. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 34.2000, 9/10, p. 1221-1241
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Country of origin | Developing countries | International marketing | Bangladesh |
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