Consumers' Evaluation of New Products : Learning from Self and Others

When offered a new product whose attributes are unknown, customers can determine whether they like the product by trying it themselves or can wait to observe the experience of other customers who try the product. We specify a rational decision process and investigate the implications of learning from others on the sales of new products and the impact of advertising

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Year of publication:	2008
Authors:	McFadden, Daniel L. ; Train, Kenneth E.
Publisher:	[S.l.] : SSRN
Subject:	Lernprozess \| Learning process \| Theorie \| Theory \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Abstract [papers.ssrn.com]

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: JOURNAL OF POLITICAL ECONOMY, Vol. 104, No. 4, August 1996 Volltext nicht verfügbar
Classification:	M31 - Marketing ; M37 - Advertising ; D11 - Consumer Economics: Theory ; L15 - Information and Product Quality; Standardization and Compatibility
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014085565