Consumers' perceptions of the dimensions of brand personality
Year of publication: |
2011
|
---|---|
Authors: | Maehle, Natalia ; Otnes, Cele ; Supphellen, Magne |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 5, p. 290-303
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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