Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?
Year of publication: |
2007
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Authors: | Essoussi, Leila Hamzaoui ; Merunka, Dwight |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 24.2007, 4, p. 409-426
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