Consumers’ satisfaction with online group buying – an incentive strategy
Year of publication: |
2015
|
---|---|
Authors: | HUNG, Shiu-Wan ; Cheng, Min-Jhih ; Hsieh, Shiu-Chun |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 43.2015, 2, p. 167-182
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cognitive style | Involvement | Bargains | Computer self-efficacy | Group buying | Incentive strategy |
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