Consumers' stock preferences beyond expected financial returns
Year of publication: |
2010
|
---|---|
Authors: | Aspara, Jaakko ; Tikkanen, Henrikki |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 28.2010, 3, p. 193-221
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Europe | Consumer behaviour | Investments | Stocks |
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